THE INDIA DESIGN FUND
2020
“Amid a global pandemic that has brought the entire world to a standstill, I wanted to create a formalised body of solidarity amongst designers, this time of a humanitarian crisis deemed fit to carry forward an idea into a union of change. From conversation to concretisation, the process of initiation brought forth the need to bring together some of the most eminent personalities from within the industry in collaboration to transform lives and livelihood within the larger design community - In addition to my participation, founding members and panelists include Shimul Javeri Kadri, Vinita Chaitanya, Tarini Jindal Handa, Pavitra Rajaram, Iram Sultan and Pareina Thapar.
The Fund brings together powerful voices from within the industry committed to support, advocate and collaborate for the transformation of lives, livelihood in design. It raises huge awareness for the post-covid scenario and allows an opportunity to address gaps that exist in the current framework of the design industry - to collaborate for the improvement of life and safety standards and to nurture indigenous design and craftsmanship in the wake of an anti-globalization wave.
To help the backbone of the design industry, The Fund presented its first sale in May, bringing together ‘The Top Design Minds and Practices’ from India through a collaborative online sale in association with ‘Saffronart,’ titled ‘OTLO, curated by Ashiesh Shah.’ From the works of Dashrath Patel to Gunjan Gupta’s ‘Ikkis’ and ‘Design Objects’ from my Atelier, the collection spewed forth hope and solidarity through these times of crisis. The India Design Fund hopes to continue to tackle challenges within the design community, one step at a time and continue to stand as a strong voice for sustainability, improvement of life and safety standards, promoting indigenous craft practices and design in a post-covid world.”
Design houses and brands participating include
Atelier Ashiesh Shah, Ikai Asai, Manglam Arts, Yasanche, Viya Home, This and That, The House of Things, The Carpet Cellar, StudioHaus, Studio Wood, Samira Rathod Design Atelier, Scarlet Splendour, Saif Faisal, Raw Mango, Pichvai Tradition & Beyond, Phantom Hands, Muselab, Metamozez, Ajji The Odd product Company , Josmo Studio, Iqrup & Ritz, Hatsu, Cocoon Fine Rugs, Casegoods, Borderline Studio, Apartment 9, K2India , Arjun Rathi Design, Clay Architecture & Interiors, Mishcat & Co, Pavitra Rajaram Design, Apical Reform, Shivan & Narresh, Rooshad Shroff, Vastrakala, Ravi Vazirani Design Studio, Tiipoi, No-mad, Sarita Handa, Mangrove Collective, Phillips Antiques, Injiri, Ritu Kumar Home, Dia Mehhta Bhupal, Trunks Company, TheBusride Design Studio, Jaipur Rugs, Baro, Shift-India, Klove Studio, Mahendra Doshi, Dashrath Patel Museum, Alibaug (Works contributed by Pinakin), Paul Matter, Rezon, Clayman, Design Temple, Gunjan Gupta, Ikkis, 500 B.C., Lavishline, Splendour & Thierry, Essajees, Kavita Singh Interiors, Harshita Jhamtani Designs, Objectry, Janavi, Project 810, Design Pataki, Shantanu Garg Design, DeMuro Das
PRESS NOTE BELOW:
The India Design Fund brings together powerful voices from within the industry to support, advocate & collaborate for transformation of lives, livelihood design.
This initiative unites the Indian design community to support the forces working on ground for the COVID-19 relief for design, construction and craft industry.
The initiative kick starts with an online fundraiser sale bringing together ‘A cross section of leading Design Minds and Practices’ titled OTLO , curated by Ashiesh Shah
Held in association with STORYLTD BY SAFFRONART
TIDF Sale Week: May 14 th to 20 th - on https://www.storyltd.com/
Asian Paints comes on board as first corporate patron making a donation of Rs 25 lakhs
Founding members & panelists of TIDF feature eminent collaborators from the design fraternity. These include: Shimul Javeri Kadri, Vinita Chaitanya, Tarini Jindal Handa, Pavitra Rajaram, Iram Sultan, Pareina Thapar and Ashiesh Shah
Follow us on Instagram : @theindiadesignfund
Website: https://theindiadesignfund.wixsite.com/mysite
The India Design Fund brings together powerful voices from within the industry committed to support, advocate and collaborate for the transformation of lives, livelihood in design. We recognize that not only must we support the disenfranchised among us in times of critical need, we must also be advocates for better, safer lives, entrepreneurial growth, and environmentally sound practices.
The India Design Fund (TIDF) aims to launch multiple initiatives to address the immediate needs bringing together the design, construction, and craft industry together to support construction workers, migrant laborers, and artisan groups whose livelihoods, communities, and craft traditions are at risk.
The Fund shall present its first sale bringing together ‘A cross section of leading Design Minds and Practices’ from India through a collaborative online sale in association with StoryLtd by ‘Saffronart,’ titled ‘OTLO , curated by Ashiesh Shah.’
The proceeds from the week long sale held from 14 th May to 20 th May will be directed towards charities working on ground with the communities who have been severely impacted by COVID-19 health crisis.
From the works of Dashrath Patel to Gunjan Gupta’s ‘Ikkis’ and ‘Design Objects’ from Shah’s Atelier , the collection on sale emits forth hope and solidarity through these times of crisis. Every collaborator has submitted one or more artworks that have been shortlisted by the founding members and panelist’s of The India Design Fund - Shimul Javeri Kadri (Founder, SJK Architects), Vinita Chaitanya (Interior Designer, Vinita Chaitanya Designs), Tarini Jindal Handa ( Managing Director of JSW Realty) , Pavitra Rajaram ( Creative Director at Pavitra Rajaram Design) , Iram Sultan (Founder and Architect of Iram Sultan design studio), Pareina Thapar (Co-Founder, Longform India) and Ashiesh Shah (Architect and Founder, Ashiesh Shah design studio).
A union of designers from all over the country have contributed, collaborated and constituted a vital aspect of this initiative. The India Design Fund, furthermore, hopes to tackle challenges within the design community, one step at a time and continue to stand as a strong voice for sustainability, improvement of life and safety standards, promoting indigenous craft practices and design in a post-covid world.
To maximise the impact, TIDF shall align with a multitude of NGOs working on undertaking humanitarian aid and disaster relief for migrant and construction workers and craft communities focused on securing artisanal livelihoods from craft production. Proceeds from the sale will go to NGO of United Way Mumbai – Fight Against Covid 19, along with patron donations also allocated towards those organisations mobilising relief to craft communities such as Dastkar Artisan Fund amongst others.
We are thankful to the support extended by Minal Vazirani, President & co-founder, Saffronart. Says she ,
“Saffronart is pleased to collaborate with The India Design Fund, a timely initiative aimed at supporting people whose livelihoods have been affected by the COVID-19 crisis. The power of art in bringing people together was demonstrated in our recent fundraiser auction that raised Rs 66 lakhs to aid three non-profit organizations. By lending our platform to TIDF for this endeavor, we hope to continue to find ways to give back to our society.”
In addition to the sale, ‘The India Design Fund’ is accepting/seeking ‘Design Patron’ and ‘Corporate Patron, ’ donations from members of the industry.
We are most thankful for the support received from Asian Paints with the first corporate donation for standing in solidarity with the design fraternity.
Says Mr Amit Syngle, Asian Paints CEO and MD
" The India Design Fund’ is a great initiative as architects and designers come together for this fund raiser for those affected by Covid19. We as Asian Paints support this cause and stand united with the design community and pledge Rs. 25 lacs donation towards the NGOs and organizations fighting this battle".
For the long run, The India Design Fund advisory panel deeply believes in nurturing human skills and handmade traditions along with sustainable manufacturing practices for the symbiotic growth of the industry. They are committed to collaborations across the design industry to improve the quality of human experience – for creators and users of design.
Highlights of the sale :
No of brands participating in the sale
Over 65+ brands
Categories on sale
Furniture, Design Objects, Soft Furnishings, Home accessories, Artworks, Lighting, Serve ware, Stationery
Design houses and brands participating include
Atelier Ashiesh Shah, Ikai Asai, Manglam Arts, Yasanche, Viya Home, This and That, The House of Things, The Carpet Cellar, StudioHaus, Studio Wood, Samira Rathod Design Atelier, Scarlet Splendour, Saif Faisal, Raw Mango, Pichvai Tradition & Beyond, Phantom Hands, Muselab, Metamozez, Ajji The Odd product Company , Josmo Studio, Iqrup & Ritz, Hatsu, Cocoon Fine Rugs, Casegoods, Borderline Studio, Apartment 9, K2India , Arjun Rathi Design, Clay Architecture & Interiors, Mishcat & Co, Pavitra Rajaram Design, Apical Reform, Shivan & Narresh, Rooshad Shroff, Vastrakala, Ravi Vazirani Design Studio, Tiipoi, No-mad, Sarita Handa, Mangrove Collective, Phillips Antiques, Injiri, Ritu Kumar Home, Dia Mehhta Bhupal, Trunks Company, TheBusride Design Studio, Jaipur Rugs, Baro, Shift-India, Klove Studio, Mahendra Doshi, Dashrath Patel Museum, Alibaug (Works contributed by Pinakin), Paul Matter, Rezon, Clayman, Design Temple, Gunjan Gupta, Ikkis, 500 B.C., Lavishline, Splendour & Thierry, Essajees, Kavita Singh Interiors, Harshita Jhamtani Designs, Objectry, Janavi, Project 810, Design Pataki, Shantanu Garg Design, DeMuro Das